北京市商务局等4部门 recently issued the 'Beijing Action Plan for Expanding Fashion Consumption' (hereinafter referred to as the 'Plan'). This plan aims to promote Beijing's development as a global fashion hub by supporting the transformation and upgrading of commercial areas, streets, and malls. It encourages business operators to attract high-quality global brands to establish flagship stores, concept stores, and regional headquarters in Beijing. The Plan also emphasizes the cultivation of local fashion customization brands and supports fashion brands in setting up research and development centers in Beijing.
The Plan also highlights the importance of leveraging technological innovation to enhance the competitiveness of the fashion industry. It encourages businesses to apply new technologies such as virtual reality (VR), augmented reality (AR), and artificial intelligence (AI) in creating innovative shopping experiences, including VR shopping, AR试穿, and元宇宙体验. Additionally, it promotes the use of these technologies in improving tourism and commercial services, enabling cultural and travel venues, as well as commercial units, to enhance their service levels through the application of AI technology.
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